Fanatic Handbook
Practical guides for early-stage growth. Pick a focus area and start reading.
Get Discovered
SEO, AI visibility, and content that brings traffic without paid ads.
Convert Better
Landing pages, messaging, and conversion fundamentals.
Grow Distribution
Partnerships, communities, email, and founder-led reach.
SEO, AI visibility, and content that brings traffic without paid ads.
- Can AI Actually Read Your Website?AI assistants can only recommend you if they can access your content. Here is how to check.
- Help Machines Understand Your WebsiteStructured data is a way to label your content so search engines and AI know exactly what it means.
- Link Your Pages TogetherInternal links help visitors and search engines navigate your site. Most websites do this poorly.
- Make Sure Google Can Find Your PagesIf Google does not know a page exists, it will never show up in search results. Here is how to check and fix that.
- Set Up Google Search ConsoleGoogle gives you a free tool to see exactly how they view your website. Here is how to set it up.
- What is AI Discovery and Why Should You Care?More people are asking AI assistants for recommendations. Here is how to make sure they mention you.
- What is Growth Marketing?A simple explanation of how early-stage companies can get more customers without burning cash on ads.
- Write Better Titles and DescriptionsThe title and description that show up in Google are often the difference between someone clicking or scrolling past.
- Write Content That AI Can QuoteIf you want AI assistants to mention you, your content needs to be easy for them to use.